Levenhuk News: January 2025

The year 2025 was a significant milestone in our development. We made substantial investments in our brands, product range, expertise, and partner infrastructure. Sales also grew at a double-digit rate across Europe, particularly in Eastern Europe, despite economic headwinds and reduced purchasing power. This further demonstrates the strength of our brands and the resilience of our partnership.

We are pleased to now share the key outcomes with you.

Last year, our brand strengthened its market position, increased customer awareness, expanded its dealer network, and gained further recognition within the professional community.

Communication

• One method of engaging with customers was a collaboration with bloggers from Poland: Dominika Surmik, Sylwia Kluge, and Ewa Sachs. This collaboration gives us access to over 50,000 followers. In addition, a prominent expert on the popular TV show Dzień Dobry TVN endorsed our products, naming them among the top gift ideas for kids.

Promotions

• Over the year, we conducted five major promotional campaigns. The Back to School campaign, which was launched before the start of the academic year, contributed to 55% sales growth. The Easter Promo as well as Black Friday and Cyber Monday campaigns were equally successful.

Dealers

• More than 40 new dealers now represent our brand in various countries worldwide, including France, Finland, the Netherlands, the UAE, Canada, and many others. Moreover, the opening of our newly renovated showroom in Mersin, Turkey marked a strategic step to solidify our position in that region.

Achievements

• On November 4 in Prague, Levenhuk received the “Most Innovative Product” award at the Warner Bros. Discovery Global Summit on Consumer Goods.

The young and ambitious brand actively expanded and improved over the past year. More and more customers have come to appreciate the high quality and attractive design of our products.

New Horizons

• In 2025, five additional language versions of the Ermenrich website were launched in Hungarian, Italian, Bulgarian, Spanish, and German. Furthermore, we have now extended our dealer network to Argentina.

Technology

• A crucial milestone of the year was the integration of German technologies into Ermenrich tools, which are solutions that are unavailable to our competitors. The DűhrerSN system enhances laser beam visibility, and the Schmieroll technology reduces mechanism friction and increases instrument lifespan. These are real engineering advantages that users notice in practical applications.

Communication

• To ensure dealers and customers are better informed about the brand’s product benefits, we produced 30 promotional videos and uploaded over 140 product unpacking videos on YouTube in various languages.

New Arrivals

• Over the year, we introduced more than 100 new products to the market, expanding the active Ermenrich product matrix to over 230 items. We launched a new category of weather stations and provided systematic enhancements to key segments like thermal imagers, industrial endoscopes, and digital levels

The MAGUS professional microscope brand had a notable impact on the scientific community last year and established itself at thematic exhibitions worldwide.

Exhibitions

• MAGUS presented its products at exhibitions worldwide: Didacta Italia in Florence, ARABLAB Exhibition in Dubai, EducaTech Expo in Paris, and other events. Thousands of visitors had the chance to experience the quality, precision, and convenience of our products firsthand. We secured over 50 new international partnerships for equipment supply.

Partnerships

• Collaboration with scientific institutions led to several professional reviews of our products. Sapienza University of Rome, University of Padua, the Non-Destructive Testing Laboratory, the laboratories of European technology institutes, a Leading Research Center in Physics, and veterinary clinics from various countries all shared their experiences using different MAGUS microscopes and optical solutions.

New Arrivals

• In 2025, the brand continued to expand its product line. We released more than 80 new products, ranging from accessories to digital cameras and digital microscopes in the MAGUS Stereo 7T and 8T series.